The Art of Reading Between the Lines: Decoding Non-Verbal Cues with INVIEWS

14 May, 2024


In the nuanced world of human communication, the words we choose tell only part of the story. Much of what we communicate is conveyed non-verbally, through subtle cues like body language, facial expressions, and tone of voice. Recognizing the immense value of these cues, INVIEWS, an AI-powered psychometric video assessment platform, has mastered the art of decoding non-verbal communication to transform the talent acquisition process. This blog explores how INVIEWS enhances the understanding of candidates beyond the spoken word, providing a deeper insight into their personalities and potential.

The Significance of Non-Verbal Cues

Non-verbal communication plays a pivotal role in understanding human behavior. Studies suggest that over 70% of our communication is non-verbal. In the context of recruitment, relying solely on what candidates articulate misses a significant aspect of their overall demeanor and potential. INVIEWS bridges this gap by analyzing a spectrum of non-verbal cues, thus offering a comprehensive assessment of a candidate's suitability for a role.

How INVIEWS Decodes Non-Verbal Communication

INVIEWS utilizes advanced AI algorithms capable of interpreting minute facial expressions, eye movements, posture, and gestures. These elements are meticulously analyzed to gauge a candidate’s confidence, stress levels, sincerity, and empathy. Such insights are invaluable, especially for roles requiring high emotional intelligence, leadership qualities, and team interaction.

Enhancing Objective Assessments

One of the challenges in traditional hiring processes is the subjective interpretation of non-verbal cues, which can vary widely among interviewers. INVIEWS standardizes this interpretation through its AI-driven approach, ensuring that all candidates are evaluated based on the same criteria, thus enhancing the objectivity and fairness of the assessment process.

Case Studies: Real-world Applications

Consider a scenario where a company is looking for a customer service manager. INVIEWS assesses candidates not just on their verbal responses but how they respond. A candidate might describe their communication skills as excellent, but do they make eye contact? Are their smiles genuine or forced? INVIEWS’ AI analyzes these subtleties to provide a holistic view of the candidate's true communicative abilities and emotional engagement.

Another application is in high-stress professions like healthcare or finance. Here, INVIEWS can help determine how candidates might handle stress or unexpected challenges by observing changes in their tone of voice or composure during critical parts of the assessment.

Tailoring Assessments to Organizational Needs

Different roles and industries prioritize different non-verbal cues. For instance, a role in the creative industries might value expressive gestures and passion, evident through enthusiastic tone and active engagement during the video assessment. Conversely, roles in security or law enforcement might focus more on cues indicating alertness and decisiveness. INVIEWS allows organizations to customize the non-verbal indicators they deem most critical, tailoring the assessment process to fit specific job requirements and company cultures.

Fostering Deeper Candidate Engagement

By focusing on how something is said, not just what is said, INVIEWS creates a more engaging assessment experience for candidates. This approach encourages candidates to be more authentic and less rehearsed, providing a richer, more genuine interaction from which to assess their suitability for the role.


Decoding non-verbal cues is truly an art form, one that INVIEWS has refined with the precision of AI technology. By integrating comprehensive non-verbal cue analysis into the recruitment process, INVIEWS not only enhances the accuracy of candidate evaluations but also enriches the interaction between candidates and organizations. In today’s competitive job market, where the right fit is paramount, INVIEWS offers the tools necessary to see beyond the spoken word, tapping into the subtleties that define truly effective communication and interpersonal dynamics.

Request a Demo